Many people assume every enquiry is a lead — but that’s far from true. Understanding the difference between a hot, cold or a warm is crucial. This clarity helps you focus your energy on real prospects who are more likely to convert, saving time & frustration while building a profitable design business.

Just having aesthetic content is not enough. Without trust, consistency, & strategic calls-to-action, your profile may look good but won’t convert. You’ll learn the missing links between content & conversion, so your social media actually works like a sales funnel, bringing in people who enquire, engage & pay.